The Holiday Council is an annual Stratejoy workshop taught by coach Molly Mahar.
I designed the workbook, sales page, social media, and other materials from 2017-2020.
Each year, I conducted short usability interviews with workshop participants and monitored the group forum for any questions or comments about the workbook, so we could improve the following year's edition.
Covers from all workbooks. Molly requested that each book follow an on-trend visual theme for that year.
Interior pages, 2017
Interior pages, 2018. We conducted usability interviews during the 2017 course that we used to create several new pages for this year's course.
Interior pages, 2019. Molly created some new content, so we got to add illustrations this year! Continued improving by adding more planner pages to this edition.