A tech consultant who wanted a professional look and feel to launch marketing initiatives to get more clients. We began the project with my brand design questionnaire, and then I generated these first-round sketches:
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/4b03f953-f2a4-4659-914b-4b1977a9a663_rw_1200.png?h=9af38c68239f71f1cb6198f77eda1dcc)
The client chose the middle version, which was further refined.
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/78bc3e22-ed07-47f3-87c9-726dc700fb87_rw_1920.png?h=6c7f8d9a5b6a2e3975c506384a3b2225)
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/a187964d-b278-4974-8688-4f4e2c47d7d7_rw_1920.png?h=46e30a743f793cc9aa43e29c0c00fb40)
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/f8987553-43b6-41c6-8e97-792b0d60110e_rw_1920.png?h=ea04412d96c0bc5024173d0e9eeee0d9)
Logo variations and icon for social media
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/30648210-c2fc-4854-a263-378a418766ca_rw_1920.jpg?h=4e1a61aed8d0e017c0f0326420aa3463)
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/ac83afa4-3552-4ce0-b6d3-7e09a327fa23_rw_1920.jpg?h=3773c2c3ff961e4653e699c7f79ac93d)
![](https://cdn.myportfolio.com/6d4ff731d01f8a94980e1c1bfcfe1475/d9383c42-c540-4b5a-b88a-a3d5226f1eed_rw_1920.jpg?h=b2588942e47dbc01b225d1bd1dac8af8)
The final deliverable included a style guide.
“Erin helped me discover my brand by asking me insightful questions, and then created a striking visual vocabulary and logo to match. It’s given my small business a needed boost of stature and credibility.”
―David Gross, PLP Consulting