The Challenge
A program creator needed a comprehensive brand identity and workbook system for her signature "From Journey to Legacy" program. She wanted to develop the workbooks while teaching live classes, requiring a flexible design approach that could evolve with her content. The brand had to feel both professional and personally meaningful, incorporating her existing watercolor artwork while creating a cohesive system that could expand from print workbooks to digital assets and eventually a full app experience.
The Solution
I took an immersive approach, starting with the workbook design to understand the program content before creating the brand identity. This gave me deeper insight into what made her approach unique. I hand-painted custom watercolor elements—page frames, separators, lines, and backgrounds—that enhanced her existing artwork and created a distinctive, organic visual language.
The comprehensive system included cover designs, interior layouts for both printable and fillable PDFs, a complete logo and brand identity developed through my signature questionnaire process, personalized journal covers for client completion ceremonies, and a WordPress website with program sales pages. Every element reinforced the transformational journey from personal experience to lasting legacy.
Workbook Series Design
These were delivered as both printable and fillable PDFs. Over the years, we evolved this into an app and converted these into digital assets.
Handpainted watercolor elements
Logo and Brand Identity Design
When it came time to run her program a second time, she was ready1` to design her brand. She filled in my brand design questionnaire and we talked a bit more about her ideal clients. Then, I hand-sketched some ideas, presented 6 initial ideas and then refined the chosen option.
Personalized Journal Covers
As the project evolved, she wanted to add in more covers for clients' final journals. I went back to the These were some of the designs created for this use.
Website Design (Wordpress, Divi)
Designed a company website and sales pages for her program.
Designed a company website and sales pages for her program.
The Result
The client now has a complete brand ecosystem that perfectly captures the emotional and transformational nature of her program. The hand-painted watercolor elements create an immediate emotional connection while the professional brand identity establishes credibility for her high-value program.
The flexible system successfully evolved from print workbooks to digital assets and app integration, proving the strategic foundation was solid enough to support business growth and technology changes. Most importantly, the design creates the perfect psychological environment for deep personal work—beautiful enough to honor the transformation process while functional enough to support real progress toward legacy creation.
Brain Chemistry Design
Hand-Painted Watercolor Elements
Activates Emotional Processing: Organic, hand-created artwork triggers the brain's emotional centers and creativity networks, essential for deep personal transformation work that requires vulnerability and openness.
Personalized Journal Covers
Enhances Completion Satisfaction: Custom covers for final journals activate the brain's reward systems and achievement centers, creating powerful neurological reinforcement for finishing the transformational program.
Organic Color Palette
Reduces Cognitive Stress: Soft, natural watercolor tones lower cortisol levels and activate the parasympathetic nervous system, creating the calm mental state necessary for introspective legacy work.
Content-First Brand Development
Builds Authentic Connection: Understanding the program content before designing creates visual authenticity that the brain recognizes as genuine, building trust crucial for life-change coaching relationships.
Flexible PDF Formats
Prevents Technology Barriers: Offering both printable and fillable options reduces decision fatigue and technology anxiety, keeping participants focused on transformation rather than format preferences.
Legacy-Focused Visual Language
Triggers Long-term Thinking: Design elements that suggest permanence and significance activate the brain's long-term planning centers, encouraging participants to think beyond immediate goals to lasting impact.
Integrated Artwork Enhancement
Creates Ownership Investment: Incorporating the client's existing watercolor art triggers psychological ownership while the enhancements create professional credibility—perfect for high-value transformation programs.
Evolutionary Design System
Supports Growth Mindset: A brand system that successfully evolved from print to digital to app mirrors the transformation journey participants experience, reinforcing the program's adaptability and growth potential.